| Introduction to Marketing Research |
 Session-1: Faculty Video: Introduction to Marketing Research |
Session-1 Introduction to Marketing Research |
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Session-1 Essential Pre Live Session Reading |
ESOMAR's Top 20 Global Companies |
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Session-1 Essential Watching-Post Live Session |
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| Introduction to Marketing Research |
Session-2: Faculty Video: Introduction to Marketing Research |
Session-2: Introduction to Marketing Research |
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Session 2: Essential Pre Live Session Reading |
What are the Career Opportunities in Marketing Research Industry? |
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Session 2: Essential Post Live Session Watching |
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| Sources of Secondary Data |
Sources of Secondary Data - Dr. Vibha Arora |
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Essential Reading before live session |
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Essential watching (EW) Post live session |
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| Sources of Secondary Data |
Secondary data- Dr. Vibha Arora |
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Secondary data- Pre live session |
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| Attitude Measurement Using Surveys |
Session 5: Faculty Video: Attitude Measurement Using Surveys |
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Session 5: Essential Pre Live Session Reading |
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Session 5: Essential Watching (EW) Post Live Session Watching |
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| Attitude Measurement Using Surveys |
Session 6: Faculty Video: Attitude Measurement Using Surveys |
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Session 6: Essential Pre Live Session Reading |
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Session 6: Essential Watching (EW) Post Live Session Watching |
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| Experimentation |
Session 7: Faculty Video: Experimentation |
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Session 7: Essential Pre Live Session Reading |
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Session 7: Essential Post Live Session Watching |
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| Experimentation |
Session 8: Faculty Video: Experimentation |
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Session 8: Essential Pre Live Session Reading |
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Session 8: Essential Post Live Session Watching |
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| Qualitative Research |
Session 9: Faculty Video: Qualitative Research |
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Session 9: Essential Pre Live Session Reading |
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Session 9: Essential Post Live Session Watching |
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| Qualitative Research |
Session 10: Faculty Video: Qualitative Research |
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Session 10: Essential Pre Live Session Reading |
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Session 10: Essential Post Live Session Watching |
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| Observational Research |
Observational Research-Dr. Vibha Arora |
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Observational Research (Essential Reading- Pre Live session) |
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Essential Watching (Post Live Session) |
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| Observational Research |
Observational Research- Dr. Vibha Arora |
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Essential Watching-Pre Live Session |
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| Special Methods in MR |
Special methods in MR- Dr. Vibha Arora |
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Pre live session- Essential Watching (EW) |
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| Special Methods in MR |
Special methods in MR- Dr. Vibha Arora |
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| Sample Design and Size Determination |
Sample design and Size (Essential Reading) |
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| Questionnaire Designing |
Questionnaire Designing- Dr. Vibha Arora |
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Pre live session- Essential Watching |
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| Questionnaire Designing |
Questionnaire Designing- Dr. Vibha Arora |
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 PPT- To be discussed in Discussion forum |
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| MR in Practice |
MR in Practice- Dr. Vibha Arora |
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Essential Reading |
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| MR in Practice |
MR in Practice- Dr. Vibha Arora |
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Pre Live Session- Essential Watching |
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| MR in Practice |
MR in Practice- Dr. Vibha Arora |
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