Course: Marketing Research-F | Dr. Indira Koneru

Section outline

Select section General

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General

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Select section Consolidated Session Plan-Marketing Research

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Consolidated Session Plan-Marketing Research
Select section Introduction to Marketing Research

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Introduction to Marketing Research
- Select activity Session-1: Faculty Video: Introduction to Marketing Research
  
  Session-1: Faculty Video: Introduction to Marketing Research URL
  
  Students must
  
  Mark as done
- Select activity Session-1 Essential Pre Live Session Reading
  
  Session-1 Essential Pre Live Session Reading URL
  
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  Mark as done
- Select activity Session-1 Essential Watching-Post Live Session
  
  Session-1 Essential Watching-Post Live Session URL
  
  Students must
  
  Mark as done
Select section Introduction to Marketing Research

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Introduction to Marketing Research
- Select activity Session-2: Faculty Video: Introduction to Marketing Research
  
  Session-2: Faculty Video: Introduction to Marketing Research URL
  
  Students must
  
  Mark as done
- Select activity Session 2: Essential Pre Live Session Reading
  
  Session 2: Essential Pre Live Session Reading URL
  
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- Select activity Session 2: Essential Post Live Session Watching
  
  Session 2: Essential Post Live Session Watching URL
  
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  Mark as done
Select section Sources of Secondary Data

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Sources of Secondary Data
- Select activity Sources of Secondary Data - Dr. Vibha Arora
  
  Sources of Secondary Data - Dr. Vibha Arora URL
  
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- Select activity Essential Reading before live session
  
  Essential Reading before live session URL
  
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- Select activity Essential watching (EW) Post live session
  
  Essential watching (EW) Post live session URL
  
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Select section Sources of Secondary Data

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Sources of Secondary Data
- Select activity Secondary data- Dr. Vibha Arora
  
  Secondary data- Dr. Vibha Arora URL
  
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- Select activity Secondary data- Pre live session
  
  Secondary data- Pre live session URL
  
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Select section Attitude Measurement Using Surveys

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Attitude Measurement Using Surveys
- Select activity Session 5: Faculty Video: Attitude Measurement Using Surveys
  
  Session 5: Faculty Video: Attitude Measurement Using Surveys URL
  
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- Select activity Session 5: Essential Pre Live Session Reading
  
  Session 5: Essential Pre Live Session Reading URL
  
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  Mark as done
- Select activity Session 5: Essential Watching (EW) Post Live Session Watching
  
  Session 5: Essential Watching (EW) Post Live Session Watching URL
  
  Students must
  
  Mark as done
Select section Attitude Measurement Using Surveys

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Attitude Measurement Using Surveys
- Select activity Session 6: Faculty Video: Attitude Measurement Using Surveys
  
  Session 6: Faculty Video: Attitude Measurement Using Surveys URL
  
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  Mark as done
- Select activity Session 6: Essential Pre Live Session Reading
  
  Session 6: Essential Pre Live Session Reading URL
  
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  Mark as done
- Select activity Session 6: Essential Watching (EW) Post Live Session Watching
  
  Session 6: Essential Watching (EW) Post Live Session Watching URL
  
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  Mark as done
Select section Experimentation

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Experimentation
- Select activity Session 7: Faculty Video: Experimentation
  
  Session 7: Faculty Video: Experimentation URL
  
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- Select activity Session 7: Essential Pre Live Session Reading
  
  Session 7: Essential Pre Live Session Reading URL
  
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  Mark as done
- Select activity Session 7: Essential Post Live Session Watching
  
  Session 7: Essential Post Live Session Watching URL
  
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  Mark as done
Select section Experimentation

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Experimentation
- Select activity Session 8: Faculty Video: Experimentation
  
  Session 8: Faculty Video: Experimentation URL
  
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- Select activity Session 8: Essential Pre Live Session Reading
  
  Session 8: Essential Pre Live Session Reading URL
  
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- Select activity Session 8: Essential Post Live Session Watching
  
  Session 8: Essential Post Live Session Watching URL
  
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Select section Qualitative Research

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Qualitative Research
- Select activity Session 9: Faculty Video: Qualitative Research
  
  Session 9: Faculty Video: Qualitative Research URL
  
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- Select activity Session 9: Essential Pre Live Session Reading
  
  Session 9: Essential Pre Live Session Reading URL
  
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- Select activity Session 9: Essential Post Live Session Watching
  
  Session 9: Essential Post Live Session Watching URL
  
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Select section Qualitative Research

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Qualitative Research
- Select activity Session 10: Faculty Video: Qualitative Research
  
  Session 10: Faculty Video: Qualitative Research URL
  
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  Mark as done
- Select activity Session 10: Essential Pre Live Session Reading
  
  Session 10: Essential Pre Live Session Reading URL
  
  Students must
  
  Mark as done
- Select activity Session 10: Essential Post Live Session Watching
  
  Session 10: Essential Post Live Session Watching URL
  
  Students must
  
  Mark as done
Select section Observational Research

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Observational Research
- Select activity Observational Research-Dr. Vibha Arora
  
  Observational Research-Dr. Vibha Arora URL
  
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- Select activity Observational Research (Essential Reading- Pre Live session)
  
  Observational Research (Essential Reading- Pre Live session) URL
  
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- Select activity Essential Watching (Post Live Session)
  
  Essential Watching (Post Live Session) URL
  
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Select section Observational Research

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Observational Research
- Select activity Observational Research- Dr. Vibha Arora
  
  Observational Research- Dr. Vibha Arora URL
  
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- Select activity Essential Watching-Pre Live Session
  
  Essential Watching-Pre Live Session URL
  
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  Mark as done
Select section Special Methods in MR

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Special Methods in MR
- Select activity Special methods in MR- Dr. Vibha Arora
  
  Special methods in MR- Dr. Vibha Arora URL
  
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- Select activity Pre live session- Essential Watching (EW)
  
  Pre live session- Essential Watching (EW) URL
  
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Select section Special Methods in MR

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Special Methods in MR
- Select activity Special methods in MR- Dr. Vibha Arora
  
  Special methods in MR- Dr. Vibha Arora URL
  
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- Select activity Video to be created by students showcasing use of ...
  
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  Video to be created by students showcasing use of special methods in research
Select section Sample Design and Size Determination

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Sample Design and Size Determination
- Select activity Sample design and Size (Essential Reading)
  
  Sample design and Size (Essential Reading) URL
  
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- Select activity Discussion on assignment to be submitted by studen...
  
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  Discussion on assignment to be submitted by students in the form of info-graphics and to be uploaded on quicforce.
Select section Questionnaire Designing

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Questionnaire Designing
- Select activity Questionnaire Designing- Dr. Vibha Arora
  
  Questionnaire Designing- Dr. Vibha Arora URL
  
  Students must
  
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- Select activity Pre live session- Essential Watching
  
  Pre live session- Essential Watching URL
  
  Students must
  
  Mark as done
Select section Questionnaire Designing

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Questionnaire Designing
- Select activity Questionnaire Designing- Dr. Vibha Arora
  
  Questionnaire Designing- Dr. Vibha Arora URL
  
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- Select activity PPT- To be discussed in Discussion forum
  
  PPT- To be discussed in Discussion forum File PPTX
  
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  5.9 MB
Select section MR in Practice

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MR in Practice
- Select activity MR in Practice- Dr. Vibha Arora
  
  MR in Practice- Dr. Vibha Arora URL
  
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- Select activity Essential Reading
  
  Essential Reading URL
  
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Select section MR in Practice

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MR in Practice
- Select activity MR in Practice- Dr. Vibha Arora
  
  MR in Practice- Dr. Vibha Arora URL
  
  Students must
  
  Mark as done
- Select activity Pre Live Session- Essential Watching
  
  Pre Live Session- Essential Watching URL
  
  Students must
  
  Mark as done
Select section MR in Practice

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MR in Practice
- Select activity MR in Practice- Dr. Vibha Arora
  
  MR in Practice- Dr. Vibha Arora URL
  
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- Select activity Discussion Forum 
  
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  Discussion Forum
Select section METHODS OF DATA ANALYSIS, INTERPRETATION & PRESENTATION

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METHODS OF DATA ANALYSIS, INTERPRETATION & PRESENTATION
METHODS OF DATA ANALYSIS, INTERPRETATION & PRESENTATION (PART - 1) - DR. DEVIKA VASHISHT

After watching this video students will be able to:
1. Know when a response should be edited

2. Appreciate coding of pure qualitative research

3. Understand data representation in a data file

4. Understand the coding of structured responses including a dummy variable approach

5. Appreciate the ways that technological advances have simplified the coding process
Select section METHODS OF DATA ANALYSIS, INTERPRETATION & PRESENTATION

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METHODS OF DATA ANALYSIS, INTERPRETATION & PRESENTATION
- Select activity 22.2 Complete Exercise Given in Video - Part 4 (ER+EA)
  
  22.2 Complete Exercise Given in Video - Part 4 (ER+EA) Assignment
  
  Students must
  
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  Make a submission
  
  Receive a grade
  
  Instructions for the students:
  Watch the PART-4 video and Answer the questions given at the end of the video in exercise section.
- Select activity 22.3.2 Discussion based on Video – Part 4 (ER +EA)
  
  22.3.2 Discussion based on Video – Part 4 (ER +EA) Forum
  
  Students must
  
  View
  
  Make forum posts: 1
  
  Instructions for students:
  Students must submit a page report in PDF or MS-Word on your understanding about the concepts covered in
  . Report should be in justified alignment with 1.15 line spacing in Times New Roman with 12 font size.
Select section Factor Analysis

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Factor Analysis
Select section Factor Analysis

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Factor Analysis
- Select activity 24.3 MCQs for Evaluation
  
  24.3 MCQs for Evaluation Assignment
  
  Students must
  
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  Make a submission
  
  Receive a grade
Select section CLUSTER ANALYSIS

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CLUSTER ANALYSIS
Select section Cluster Analysis

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Cluster Analysis
Select section DISCRIMINANT ANALYSIS

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DISCRIMINANT ANALYSIS
By: Dr. Devika Vashisht
- Select activity 27. 1 Discussion based on Pre-Live Video (ER+EA)
  
  27. 1 Discussion based on Pre-Live Video (ER+EA) Assignment
  
  Students must
  
  View
  
  Make a submission
  
  Receive a grade
  
  Watch video and participate in class discussion.
Select section DISCRIMINANT ANALYSIS

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DISCRIMINANT ANALYSIS
Select section MULTIDIMENSIONAL SCALING (MDS)

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MULTIDIMENSIONAL SCALING (MDS)
Select section MDS

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MDS
Select section CONJOINT ANALYSIS

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CONJOINT ANALYSIS
Select section CONJOINT ANALYSIS

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CONJOINT ANALYSIS
Select section CONJOINT ANALYSIS

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CONJOINT ANALYSIS
- Select activity 33.2 Revision Exercise - Compare Multivariate Techniques
  
  33.2 Revision Exercise - Compare Multivariate Techniques Forum
  
  Students must
  
  View
  
  Make forum posts: 1
  
  Watch the following videos and submit a 10 pages report highlighting the differences between the following Multivariate Techniques:

Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday
						No events, ಶನಿವಾರ, 1 ನವೆಂಬರ್ No events, ಶನಿವಾರ, 1 ನವೆಂಬರ್
No events, ಭಾನುವಾರ, 2 ನವೆಂಬರ್ No events, ಭಾನುವಾರ, 2 ನವೆಂಬರ್	No events, ಸೋಮವಾರ, 3 ನವೆಂಬರ್ No events, ಸೋಮವಾರ, 3 ನವೆಂಬರ್	No events, ಮಂಗಳವಾರ, 4 ನವೆಂಬರ್ No events, ಮಂಗಳವಾರ, 4 ನವೆಂಬರ್	No events, ಬುಧವಾರ, 5 ನವೆಂಬರ್ No events, ಬುಧವಾರ, 5 ನವೆಂಬರ್	No events, ಗುರುವಾರ, 6 ನವೆಂಬರ್ No events, ಗುರುವಾರ, 6 ನವೆಂಬರ್	No events, ಶುಕ್ರವಾರ, 7 ನವೆಂಬರ್ No events, ಶುಕ್ರವಾರ, 7 ನವೆಂಬರ್	No events, ಶನಿವಾರ, 8 ನವೆಂಬರ್ No events, ಶನಿವಾರ, 8 ನವೆಂಬರ್
No events, ಭಾನುವಾರ, 9 ನವೆಂಬರ್ No events, ಭಾನುವಾರ, 9 ನವೆಂಬರ್	No events, ಸೋಮವಾರ, 10 ನವೆಂಬರ್ No events, ಸೋಮವಾರ, 10 ನವೆಂಬರ್	No events, ಮಂಗಳವಾರ, 11 ನವೆಂಬರ್ No events, ಮಂಗಳವಾರ, 11 ನವೆಂಬರ್	No events, ಬುಧವಾರ, 12 ನವೆಂಬರ್ No events, ಬುಧವಾರ, 12 ನವೆಂಬರ್	No events, ಗುರುವಾರ, 13 ನವೆಂಬರ್ No events, ಗುರುವಾರ, 13 ನವೆಂಬರ್	No events, ಶುಕ್ರವಾರ, 14 ನವೆಂಬರ್ No events, ಶುಕ್ರವಾರ, 14 ನವೆಂಬರ್	No events, ಶನಿವಾರ, 15 ನವೆಂಬರ್ No events, ಶನಿವಾರ, 15 ನವೆಂಬರ್
No events, ಭಾನುವಾರ, 16 ನವೆಂಬರ್ No events, ಭಾನುವಾರ, 16 ನವೆಂಬರ್	No events, ಸೋಮವಾರ, 17 ನವೆಂಬರ್ No events, ಸೋಮವಾರ, 17 ನವೆಂಬರ್	No events, ಮಂಗಳವಾರ, 18 ನವೆಂಬರ್ No events, ಮಂಗಳವಾರ, 18 ನವೆಂಬರ್	No events, ಬುಧವಾರ, 19 ನವೆಂಬರ್ No events, ಬುಧವಾರ, 19 ನವೆಂಬರ್	No events, ಗುರುವಾರ, 20 ನವೆಂಬರ್ No events, ಗುರುವಾರ, 20 ನವೆಂಬರ್	No events, ಶುಕ್ರವಾರ, 21 ನವೆಂಬರ್ No events, ಶುಕ್ರವಾರ, 21 ನವೆಂಬರ್	No events, ಶನಿವಾರ, 22 ನವೆಂಬರ್ No events, ಶನಿವಾರ, 22 ನವೆಂಬರ್
No events, ಭಾನುವಾರ, 23 ನವೆಂಬರ್ No events, ಭಾನುವಾರ, 23 ನವೆಂಬರ್	No events, ಸೋಮವಾರ, 24 ನವೆಂಬರ್ No events, ಸೋಮವಾರ, 24 ನವೆಂಬರ್	No events, ಮಂಗಳವಾರ, 25 ನವೆಂಬರ್ No events, ಮಂಗಳವಾರ, 25 ನವೆಂಬರ್	No events, ಬುಧವಾರ, 26 ನವೆಂಬರ್ No events, ಬುಧವಾರ, 26 ನವೆಂಬರ್	No events, ಗುರುವಾರ, 27 ನವೆಂಬರ್ No events, ಗುರುವಾರ, 27 ನವೆಂಬರ್	No events, ಶುಕ್ರವಾರ, 28 ನವೆಂಬರ್ No events, ಶುಕ್ರವಾರ, 28 ನವೆಂಬರ್	No events, ಶನಿವಾರ, 29 ನವೆಂಬರ್ No events, ಶನಿವಾರ, 29 ನವೆಂಬರ್
No events, ಭಾನುವಾರ, 30 ನವೆಂಬರ್ No events, ಭಾನುವಾರ, 30 ನವೆಂಬರ್

ನವೆಂಬರ್ 2025

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